Coming soon: calls like this, answered after closing.Coming soon: calls like this, answered before opening.
An AI front desk for small and medium businesses
The front desk that stays open after you lock up.
Lily answers your website chat, day and night, from the facts and policies you approve. Anything she can’t answer, she hands to you by email with a summary.
Website chat is available now, set up for you by hand, usually within about a week. Phone answering is coming soon, and every call will open with Lily saying she’s an AI assistant.
Website chat with a dental clinic
Answered by Lily at 06:12
Example chat: what Lily answers while you’re closed.
Visitor
Do you see children? My son is 4 and has never been to a dentist.
Lily
Yes, from age 2. The first visit is a short check-up of about 20 minutes, and a parent stays in the room.
Approved fact
Children seen from age 2. First child visit: about 20 minutes, parent in the room.
Approved by the practice manager · 12 Oct
Answered from an approved fact
Call to a bike repair shop
Answered by Lily at 21:4707:12
Example call. Phone answering is coming soon.
Lily
Hi, I’m Lily, the shop’s AI assistant.
Caller
Are you open Saturday? My back brake is rubbing.
Lily
Yes, Saturday 9 to 1. Brake adjustments are walk-in and usually take about 20 minutes.
Approved fact
Saturday 9:00–13:00. Brake adjustments: walk-in, about 20 minutes.
Approved by the owner · 3 Oct
Answered from an approved fact
Call to a plumber
Answered by Lily at 19:3006:40
Example call. Phone answering is coming soon.
Lily
Hi, I’m Lily, the plumber’s AI assistant.
Caller
Water’s leaking under my sink. Can someone come tonight?Can someone come this morning?
Lily
Call-outs run until 10pm,Call-outs start at 7am, $95 plus parts and labour. Shall I pass your details to the plumber on call?
Caller
Yes please, it’s Sam.
Approved fact
Call-outs 07:00–22:00, every day. Call-out fee $95, before parts and labour.
Approved by the owner · 8 Oct
Summary emailed to the plumber on call
How it works
You decide what Lily knows, and she answers from that.
You
01
Give her the facts.
Your hours, services, prices and policies. When we set Lily up, we draft them from your website and documents for you to check.
02
You approve every one.
Lily won’t use a fact until you approve it. Change a fact and her answers change with it.
Lily
03
She answers your website chat.
From your approved facts, in plain language. Phone answering is coming soon.
04
Everything else comes to you.
When a question isn’t covered by a fact you’ve approved, she takes the person’s name, contact details and question, and emails you a summary.
Tuesday
07:02
Mail
Lily
Call from Tomás: engine warning light, wants a check this week
Tomás called at 18:52 on Monday (3 min). A check this week on an engine warning light, and whether the car is safe to drive meanwhile.
ExampleThe example garage call (Garage tab above), waiting as an ordinary email the next morning. Phone answering is coming soon; chat handovers arrive the same way.
Why
Questions go unanswered when you’re busy or closed.
After hours. Evenings, weekends, public holidays.
Busy hours. When everyone’s hands are full.
Repeat questions. Opening times, prices you publish, where to park, what to bring.
What she answers
Everyday questions, answered from what you approved.
Under each answer is the approved fact it came from. What she can’t answer, she emails to the business. Website chat is available now; the calls show how phone answering will work when it’s ready.
Website chat with a yoga studio
Example
Website chat · Answered by LilyChat length 6 min
Visitor
I’ve never done yoga, and I have a bad knee. Do you have a class for beginners?
Lily
Yes. Foundations is the beginners’ class, on Tuesdays at 18:00 and Saturdays at 09:00. Mats are provided, and your first class is free. I can’t give advice about injuries, but I can pass your question about your knee to the teachers. What’s your name and email?
Visitor
Mei Lin, m••@example.com. I’m hoping to start this Saturday.
Lily
Thanks, Mei. I’ll send your question to the teachers now.
Approved fact
Foundations (beginners): Tuesday 18:00, Saturday 09:00. Mats provided. First class free. Injury questions go to a teacher.
Approved by the studio owner · 14 Oct
Question emailed to the teachers
Call to a garage
Example
Incoming call · Answered by Lily0:00 / Clip length 0:35
Phone answering is coming soon. This example call is shortened and voiced for this page. When phone answering launches, Lily won’t keep call audio.
Lily
AI assistant Hello, you’ve reached Northgate Motors. I’m Lily, an AI assistant for the garage. How can I help?
Caller
My engine warning light came on this afternoon. Is it safe to drive, and can you look at it this week?
Lily
I can’t say if it’s safe to drive; a mechanic needs to check that. A warning-light check is 45 minutes and 60 dollars, taken off any repair. Shall I ask the workshop to call you about a time?
Caller
Yes please. It’s Tomás.
Lily
Thanks, Tomás. I’ll send your details to the workshop now.
Approved fact
Warning-light check: 45 minutes, $60, taken off any repair. Opens 07:30 weekdays. Never say if a car is safe to drive.
Approved by the owner · 9 Oct
Summary emailed to the workshop
Call to a small hotel
Example
Incoming call · Answered by Lily0:00 / Clip length 0:43
Phone answering is coming soon. This example call is shortened and voiced for this page. When phone answering launches, Lily won’t keep call audio.
Lily
AI assistant Good evening, you’ve reached Linden House. I’m Lily, an AI assistant for the hotel. How can I help?
Caller
I’d like a family room for two adults and two children, the 14th to the 16th of March. Is breakfast included, and what’s the price?
Lily
Breakfast is included with every room. Check-in is from 14:00 and check-out by 10:00. I can’t quote prices or hold rooms, but I can ask the front desk to get back to you. Shall I?
Caller
Yes. It’s Priya Shah. After nine in the morning is best.
Lily
Thanks, Priya. I’ll send your request to the front desk now.
Approved fact
Breakfast included with every room. Check-in from 14:00, check-out by 10:00. Rates and availability: the front desk replies.
Approved by the manager · 6 Oct
Quote request emailed to the front desk
The email you get when she hands over
When Lily can’t answer, she emails the business a summary.
ExampleHandover · yoga chat, 22:18
From
Lily
To
teachers@example.com
Chat from Mei: new to yoga, asking about a knee injury
Mei chatted on the website at 22:18 on Thursday (6 min).
What she wanted
To start with a beginners’ class, and whether a bad knee will be a problem.
What Lily told her
Foundations runs on Tuesdays at 18:00 and Saturdays at 09:00 approved fact
Mats are provided and the first class is free approved fact
What Lily didn’t answer
Whether the class suits her knee. Lily doesn’t give health advice. She said she’d pass the question to the teachers.
Reply to
Mei Lin · m••@example.com · hoping to start this Saturday
Transcript: linked, kept for 30 days.
ExampleHandover · garage call, 18:52
From
Lily
To
workshop@example.com
Call from Tomás: engine warning light, wants a check this week
Tomás called at 18:52 on Monday (3 min).
What he wanted
A check this week on an engine warning light, and whether the car is safe to drive meanwhile.
What Lily told him
A warning-light check is 45 minutes and $60, taken off any repair approved fact
What Lily didn’t answer
Whether the car is safe to drive. She said a mechanic would need to check it.
A time for the check. She said she’d pass his details to the workshop.
Call back
Tomás · +•• ••• ••• 214 · wants a time this week
Transcript: linked, kept for 30 days. Call audio is not kept. Lily never calls anyone back on her own.
ExampleHandover · hotel call, 22:05
From
Lily
To
frontdesk@example.com
Call from Priya: wants a quote for a family room, 14–16 March
Priya called at 22:05 on Tuesday (4 min).
What she wanted
A price for a family room for two adults and two children, 14–16 March, and whether breakfast is included.
What Lily told her
Breakfast is included with every room approved fact
Check-in is from 14:00, check-out by 10:00 approved fact
What Lily didn’t answer
The price and availability for those dates. Lily doesn’t quote rates or hold rooms. She said she’d pass the request to the front desk.
Call back
Priya Shah · +•• ••• ••• 587 · prefers a call after 09:00
Transcript: linked, kept for 30 days. Call audio is not kept. Lily never calls anyone back on her own.
You approve what she says
Lily only uses facts you’ve approved, and each fact shows where it came from.
When we set Lily up, we draft her facts from your website and documents and note where each came from. You approve each fact, edit it, or leave it waiting. When two sources disagree, we flag the clash, and Lily uses neither until you decide.
Facts for a hair salon
Example
01
Fact 1: Open Tuesday to Saturday, 9:00–18:00. Closed Sunday and Monday.
Source: Website, Contact page
Approved
02
Fact 2: Late opening Thursday until 20:00.
Source: Website, Home page
Approved
03
Fact 3: Women’s cut and blow-dry from €65.
Source: Price list (PDF)
Approved
04
Fact 4: Colour appointments need a patch test at least 48 hours before.
Source: Website, FAQ
Approved
05
Fact 5: Free parking on Elm Lane after 18:00.
Source: Owner’s note
Approved
06
Fact 6: Cancellations with less than 24 hours’ notice are charged 50%.
Source: Booking confirmation email
Waiting for approvalLily won’t use this until you approve it.
07
Fact 7: Gift vouchers are valid for 12 months.
Source: Website, Gift vouchers page
Waiting for approvalLily won’t use this until you approve it.
Sources disagreeLily won’t quote either until you pick one.
No facts in this view.
For your customers
An answer, or a clear next step.
When you’re busy or closed, your customers still get an answer, or know their question has reached you. They know from the start that they’re talking to an AI assistant, and when Lily can’t help, she takes their details and emails you a summary.
What Lily always does
Tells people she’s an AI assistant from the first message, and on every call once phone answering launches.
Is built to answer only from facts you’ve approved.
Takes details and emails you a summary when she isn’t sure.
What Lily never does
Take payments or card details.
Change or cancel bookings.
Promise refunds, discounts or appointments she can’t confirm.
Call anyone back on her own.
Where we are
What’s ready, and what’s next.
Website chat is available now. Phone answering is coming soon.
Now
Website chat, set up for your business by hand, usually within about a week.
Coming soonSoon
Phone answering. Tick the box on the form and we’ll tell you when it’s ready.
Setup US$490, charged when you sign up, then your monthly plan.
How setup works
We set Lily up by hand: your facts and policies, your website chat and your handover email. It usually takes about a week, and you approve every fact first.
Several locations
Priced by quote. For businesses with more than one location.
We set Lily up for your business by hand, usually within about a week.
FAQ
Questions people ask before they start.
01When can I start?
Now. Fill in the form and we’ll email you within two business days to set up a time. We set Lily up for your business by hand: your facts and policies, your website chat and your handover email. That usually takes about a week, and Lily starts answering once you’ve approved her facts.
02Can Lily answer my phone?
Not yet. Phone answering is coming soon. Tick the phone answering box on the form and we’ll tell you when it launches.
03Will people know they’re talking to an AI?
Yes. The chat window labels Lily as an AI assistant, and when phone answering launches, every call will open with Lily saying she is an AI assistant. We don’t think a customer should have to guess.
04What do I need to give you?
Your website, if you have one, and the documents customers ask about, such as price lists, menus and policies. We turn them into facts for Lily, and you approve each one before she uses it.
05Which countries and languages does Lily work in?
Website chat works for businesses in any country. Lily answers in English; other languages are planned, one at a time. Tell us your country on the form, and add your customers’ language in the note if it isn’t English.
06Can Lily take bookings or payments?
No. Lily never takes payments or card details, and she doesn’t change or cancel bookings. Connections to booking and scheduling systems are next on our list. Until then, when someone wants to book, Lily takes their details and emails you so you can confirm.
07What if she gets something wrong?
She can. Lily answers only from facts you’ve approved, and when she isn’t sure she says so and passes the question to you. She won’t promise refunds, discounts or appointments she can’t confirm. If an answer looks wrong, check the fact behind it: fix the fact once and her answers change with it. Tell us too, so we can look at what happened. Every conversation has a written transcript you can review for 30 days.
08What happens to conversations? What about privacy?
Lily keeps a written transcript of each chat for 30 days so you can review it. When phone answering launches, calls will work the same way: a transcript, and no call audio kept. Benvena and Lily are made by Jola Pty Ltd in Australia; write to contact@jola.com.au with any privacy question.
09What does it cost?
In US dollars, excluding tax: Chat is US$129 a month for 300 chats, with more by arrangement. Setup is US$490, charged when you sign up. Chat and phone will be US$259 a month for 300 call minutes and 500 chats, with extra call minutes at US$0.29 each, once phone answering is ready. Several locations are priced by quote.